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eBay the Smart Way: Selling, Buying, and Profiting on the Web’s #1 Auction Site, Third Edition

If ever a company could be described as the “800-pound gorilla” of its industry, eBay is just that in the exploding world of online auctions.But with more than 50 million registered users and almost $15 billion in annual merchandise sales, the only thing easier than selling on eBay is ge …

Buzz Marketing with Blogs For Dummies

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your businessDiscuss relevant issuesProvide a clearin …

Web Systems Design and Online Consumer Behavior

“Web Systems Design and Online Consumer Behavior provides an integrated perspective on e-commerce related research, reinforcing the idea that e-commerce research is not exclusive to any single discipline.” “Web Systems Design and Online Consumer Behavior contains empirical research …

Launching Your Yahoo Business

You′‚‚‚‚¾‚ve made the decision to take your business online, but where do you go from here?′‚ Launching Your Yahoo! Business helps you do everything from creating a business plan to′‚ using basic marketing strategies to promote your business to′‚ managing a Yahoo! sto …

Launching Your Yahoo Business

You′‚‚‚‚¾‚ve made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tip …

The Vest Pocket Guide to Information Technology

The only IT guide you need You’re busy-very busy. You need reliable, practical answers to your IT questions, and you need them now. The Vest Pocket Guide to Information Technology, Second Edition is a handy pocket problem-solver designed to provide you with the quickest route to a solution. Pr …

Putting Your Small Business On The Web

Boost your small business reach and profits by taking advantage of the Webs potential Build an effective, professional-looking Web site for your business without draining your bank account Learn what the Web can– and cant–do for your small business Summarizes the costs of building a Web …

The Complete E-Commerce Book: Design, Build and Maintain a Successful Web-based Business

This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, and warehouse and shipping. This book cov …

Amazon Hacks (with source code)

Amazon Hacks is a collection of real-world tips, tricks, and full-scale solutions to practical uses of Amazon.com and the Amazon Web Services API . The book offers a variety of interesting ways for power users to get the most out of Amazon and its community, for Associates to hone their recommendati …

Total E-Mail Marketing

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. …
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